© Zach Reich

Projects
About
Contact

Modular Luggage
Long Wharf Theatre Experience Design
Mckenzie Liautaud Jewelry Ads
Mesler’s at the Rubell Museum
IFPDA Website
Studio Visit
Jeffrey Gibson Projections
Elm City Tickets
x, y, z
Mickalene Thomas Internship
Rainer Ganahl: If the Price Is Right
Hummingbird Warrior Visual Identity
IFPDA Print Fair 2024 Booth
Mariwai Project Newsletter
Coplan Hurowitz Art Advisory
ART 469 Classwork
ART 368 Classwork
ART 266 Classwork
3x5 Dots Typeface
Irma Boom Internship
Yale Political Union
Yale School of Architecture Poster
Yale Schwarzman Center Projection
John’s Gospel Calligram

*Non-underlined: to be updated

Date: 11.28.24 – 12.02.24

Location:

Jon and Vinny’s Italian Restaurant
Rubell Museum
1100 NW 23 St
Miami, Florida 33127

Overview

Contemporary artist Joel Mesler provided works for the interior design and visual identity for the opening of Vinny’s Residency, as part of Jon and Vinny’s Italian Restaurant at the Rubell Museum. In collaboration with the artist, Sharon Coplan, Lauren Taschen, and I designed the logo, invitations, and T-shirts for the restaurant’s opening.

Logo

Known for “food art,” Joel Mesler combines culinary elements with the aesthetics of pop art. In his trademark style, Mesler designed a logo for “Mesler’s,” a fictional hot dog stand to accompany the restaurant’s opening. Notable in Mesler’s design is the presence of mustard, which squirts from the top-left of the logo to form the letters of “Mesler’s.” To simulate mustard being splattered to form these letters, we decided to use a mustard yellow to form the lettering and other splatters in the logo, and a dark blue to form the rest of the logo that Mesler himself designed.


Shirt Design

The design of the shirt, distributed on 12.02 at the opening of Jon and Vinny’s, incorporates three icons: the Jon and Vinny’s logo, “Rubell Museum” spelled out, and the Mesler’s logo. These logos stack in that order on the back side of the white long-sleeve shirt, and the Jon and Vinny’s logo also appears in the top-right of the front of the shirt. 




Challenges

Turnaround: With just a handful of days to prepare this design for printing, we struggled –– but managed –– to bring this deisgn to life.

Holiday: Much of the work behind this design took place before and during the Thanksgiving holiday. Sharon, Lauren, Joel, and I squeezed meetings and design proposals between festivities and time with family.