Long Wharf Theatre Experience Design
Mckenzie Liautaud Jewelry Ads
Mesler’s at the Rubell Museum
IFPDA Website
Studio Visit
Jeffrey Gibson Projections
Elm City Tickets
x, y, z
Mickalene Thomas Internship
Rainer Ganahl: If the Price Is Right
Hummingbird Warrior Visual Identity
IFPDA Print Fair 2024 Booth
Mariwai Project Newsletter
Coplan Hurowitz Art Advisory
ART 469 Classwork
ART 368 Classwork
ART 266 Classwork
3x5 Dots Typeface
Irma Boom Internship
Yale Political Union
Yale School of Architecture Poster
Yale Schwarzman Center Projection
John’s Gospel Calligram
*Non-underlined: to be updated
Location: [Online]
Overview
The International Fine Print Dealers Association (IFPDA) commissioned me to redesign the scrolling home page of their website, ifpda.com. The redesign reflects the refined visual identity of the IFPDA and is cohesive with the colors and styles of the IFPDA logo.
Visual Identity
With dealers and galleries displaying diverse prints, the IFPDA transcends any specific style or visual identity. However, to establish cohesion with as many prints and dealers as possible, the IFPDA has begun adopting a more minimal, un-styled visual identity. Redesigning the home page of the website to include only black sans-serif typography on a solid white background helped the IFPDA distill its visual identity to accommodate all prints and dealers on its predominant online platform.
Slides
The five scrolling slides presented in the home page of the website include the following information:
• The IFPDA mission statement
• Date and location for the 2025 IFPDA Print Fair
• A description of the IFPDA Foundation
• An advertisement for the STUDIO VISIT sale
• A link to member news and exhibitions
Challenges
Existing Site-Building Platform: Working within an outdated Wix interface, in order to update the site as quickly as possible, proved a learning curve. While originally we had hoped to create a new ifpda.com site from scratch, time constraints with the upcoming STUDIO VISIT sale prompted us to update the existing site with the new designs instead.