Long Wharf Theatre Experience Design
Mckenzie Liautaud Jewelry Ads
Mesler’s at the Rubell Museum
IFPDA Website
Studio Visit
Jeffrey Gibson Projections
Elm City Tickets
x, y, z
Mickalene Thomas Internship
Rainer Ganahl: If the Price Is Right
Hummingbird Warrior Visual Identity
IFPDA Print Fair 2024 Booth
Mariwai Project Newsletter
Coplan Hurowitz Art Advisory
ART 469 Classwork
ART 368 Classwork
ART 266 Classwork
3x5 Dots Typeface
Irma Boom Internship
Yale Political Union
Yale School of Architecture Poster
Yale Schwarzman Center Projection
John’s Gospel Calligram
*Non-underlined: to be updated
Location:
Christie’s Auction House
20 Rockefeller Plaza
New York, NY 10020
Sale: [Online]
Overview
The International Fine Print Dealers Association (IFPDA) commissioned an identity design and brochure design for Studio Visit, a sale of artist-led studio tours benefitting the IFPDA Foundation. Available for purchase were tours with leading contemporary artists Katherine Bradford, Jeffrey Gibson, Vera Lutter, Marilyn Minter, Joel Shapiro, Leonardo Drew, Jeff Koons, Joel Mesler, Tschabalala Self, and Mickalene Thomas. The sale also featured an opening event at Christie’s Auction House, featuring a conversation with and site-specific installation by contemporary artist Tschabalala Self. The sale was curated by Sharon Coplan.
Naming
Selecting a memorable, appropriate name was essential to the success of this benefit sale. We decided that the of the sale should be short but punchy. The name had to reference the object sold –– tours with leading contemporary artists. After deliberation, we decided that “Studio Visit” was a punchy and appropriate title. The singular noun, as opposed to plural, feels more personal and intimate than if the title were “Studio Visits.”
Visual Identity
For the visual identity of this benefit sale, we wanted to find a color palette that both popped and distinguished the names of the artists from one another. After presentation of several palettes, we settled on the following colors: magenta, green, indigo, purple, orange, and cyan. For advertisements and posters, bars of these colors separate the names of artists as well as lines of text. White, left-aligned sans-serif text rests inside each colored section. For specific artists’ thumbnails on the product page of the sale, we placed the artist’s name on top of one of the colors of the palette. All printed graphics are full-bleed, and each bar extends from the left side of the page to the right side. The Studio Visit title, call to action, and names of artists are in all caps, while the rest of the text is in sentence case.
To familiarize attendees of the sale’s opening night, we designed a flyer that includes information about the purpose of the sale and the artists offering studio tours. The flyer features an array of horizontal bars in alternating colors as prescribed by the visual identity. Each bar contains a distinct message or name of an artist.
Product Thumbnails
For each artist’s studio visit available for purchase online, we designed a simplistic product thumbnail. Each thumbnail features the name of the artist
Cohesiveness: Designing a cohesive visual identity for 11 leading contemporary artists, each of whom possesses their own distinct visual style,was a challenge.
Designing a visual identity that also incorporated visual elements of a studio tour only added to the challenge.
Press
Artnet: “Ever Wanted a Studio Visit With Jeff Koons or Mickalene Thomas? Now’s Your Chance”
Artnews: “This November, $1K. Can Buy You a Visit to the Studio of Blue-Chip Artists like Jeff Koons and Jeffrey Gibson”
Hypebeast: “Jeff Koons and Marilyn Minter Amongst 11 NYC Artists Opening Their Studios to the Public”