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Mckenzie Liautaud Jewelry Ads
Mesler’s at the Rubell Museum
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Jeffrey Gibson Projections
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x, y, z
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IFPDA Print Fair 2024 Booth
Mariwai Project Newsletter
Coplan Hurowitz Art Advisory
ART 469 Classwork
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3x5 Dots Typeface
Irma Boom Internship
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*Non-underlined: to be updated
Location
Joan Shepp
1811 Chestnut St.
Philadelphia, PA 19107
Overview
Jewelry designer Mckenzie Liautaud hosted a holiday trunk show in collaboration with fashion retailer Joan Shepp. At the event, the designer’s acclaimed, limited-edition Power Crystal necklaces were available for purchase. Mckienzie Liautaud commissioned both an Instagram story and an Instagram post, featuring logistical information about the event, the designer’s signature powder blue background, and three of the designer’s most iconic necklaces.
Instagram Story
Design
We took the product photography of three of Mckenzie Liautaud’s most iconic necklaces, removed the background, and staggered them to fit around the typography in the ads. We decided to use Futura, rather than Helvetica, for the typography to give the ads a more modern and elegant feel. We designed the typographic hierarchy to feature the names of Mckenzie Liautaud and Joan Shepp first, and then feature the invitation to the event, and then the event details.
Turnaround: Designing these ads in three days before they were due to be published proved difficult, especially with midterms and final projects.
Aspect ratios: Optimizing the typography and imagery for a vertical Instagram story and a square Instagram post required considerable space-planning and resizing of each element.
Instagram Post