McKenzie Liautaud Jewelry Ads
Jewelry designer Mckenzie Liautaud commissioned both an Instagram story and an Instagram post to advertise a holiday sale in collaboration with luxury fashion retailer Joan Shepp.

McKenzie Liautaud has been developing a recognizable visual identity, featuring a powder blue background, black overlayed text, and images of their crystalline jewelry. For these social media advertisements, we decided to maintain this visual identity to maximize brand recognizable.

For each advertisement, we included logistical information about the McKenzie Liautaud x Joan Shepp Holiday Trunk sale while maintaining the brand’s visual identity. We selected the designer’s signature powder blue as a solid background, and we featured three of the designer’s most iconic necklaces around the black typography, set in Futura.

We took the product photography of three of Mckenzie Liautaud’s
most iconic necklaces, removed the backgrounds, and staggered
them to fit around the typography in the ads. We decided to use Futura, rather than Helvetica, for the typography to give the ads a more pointed feel to accompany the jewelry. We designed the typographic hierarchy to feature the names of McKenzie Liautaud and Joan Shepp first, and then feature the invitation to the event, and then the event details.

Next, we optimized the design for both a vertical Instagram story and a square Instagram post and published the designs on the McKenzie Liautaud Instagram page.

The quick turnaround for these ads proved to be a challenge. Designing these ads in three days before they were due to be published proved difficult, especially with midterms and final projects. Additionally, optimizing the typography and images for a vertical Instagram story and a square Instagram post required careful space-planning and resizing of each element.

McKenzie Liautaud x Joan Shepp
Instagram Story
McKenzie Liautaud x Joan Shepp
Instagram Post
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zachary.reich@yale.edu