All    Work    Play    About
View as a PDF
JOOPITER Graphic Design and Photo Art Direction
Oct 2025
Photo art direction and identity design for JOOPITER’s INKED: Tattoos by Contemporary Artists auction.
In early 2025, JOOPITER, the auction house by Pharrell Williams, announced INKED, the first-ever auction of tattoos designed by contemporary artists. The house commissioned a group of 16 leading contemporary artists to create one-of-a-kind tattoos, installed onto the buyer by the renowned tattoo artist Dr. Woo.

JOOPITER invited guest curator Sharon Coplan to build the roster of artists and develop the sale’s graphic identity. Working closely with Sharon and the JOOPITER team, I helped direct the photoshoot of models for the tattoos, mocked up the tattoos onto the bodies of the models, and designed the infographics and certificates of authenticity displayed at the auction’s launch at Dover Street Market Paris. I worked in close collaboration with photographer Pamela Berkoviç to photograph three professional models for creating mockups of the tattoos to be sold. We directed the models to accentuate parts of their body (e.g. arms, legs, torso) where the artist specified their tattoos should be inked. To further highlight the design of each tattoo, we shot the models in grayscale. I then mocked up each tattoo in full color onto the models we shot.

Using these mockups, I created layouts for the lightbox inserts displayed at Dover Street Market Paris and the certificates of authenticity accompanying each tattoo.
Lightbox Insert Design: Derrick Adams, Sarah Andelman
Lightbox Insert Design: Thom Browne, Jeffrey Gibson
Lightbox Insert Design: HAROSHI, Gabriela Hearst
Lightbox Insert Design: Stephen Jones, Titus Kaphar
Lightbox Insert Design: Peter Marino, Joel Mesler
Lightbox Insert Design: Marilyn Minter, Adam Pendleton
Lightbox Insert Design: Tavares Strachan, Lawrence Weiner
Lightbox Insert Design: Mickalene Thomas, Dr. Woo

Tattoo Mockup: Lawrence Weiner, HEAD OVER HEELS AFTER MARX & ANGELS, 2025
Tattoo Mockup: Stephen Jones, Top Top Hat, 2025
Tattoo Mockup: Peter Marino, Peter’s Dragons, 2025

Dover Street Market Paris Launch Event
Dover Street Market Paris Launch Event
Dover Street Market Paris Launch Event