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As part of his 2025 Exhibition Joel Mesler: Miles of Smiles at Guild Hall, artist Joel Mesler commissioned the design and build of The Smile Shop, a physical and digital exhibition merchandise store.

The logo takes inspiration directly from the artist’s iconic gold balloon lettering.
The website features a combination of sans-serif typography and original handwriting for a playfully intimate shopping experience. The site also includes ways to engage with artwork featured in the show, such as a “read with me” video of the artist on the landing page. The structure of the site is modular, so that the artist can easily add new merchandise, photos, and videos.


+1 813-417-5275 @zachreichdotcom
zachary.reich@yale.edu
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