11.07.24 – 11.11.24
With dealers and galleries displaying diverse prints, the IFPDA transcends any specific style. However, to establish cohesion with as many prints and dealers as possible, the IFPDA has begun adopting a more simplistic visual identity.
Redesigning the home page of the website to include only black sans-serif typography on a solid white background helped the IFPDA distill its visual presence to accommodate all prints and dealers.
The three scrolling slides presented in the home page of the website include the following information:
• The IFPDA mission statement
• A description of the IFPDA Foundation
• A link to member news and exhibitions
Working within an outdated Wix interface, in order to update the site as quickly as possible, was a learning curve. While originally we had hoped to create a new ifpda.com site from scratch, time constraints with the upcoming STUDIO VISIT sale prompted us to update the existing site with the new designs instead.
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