With dealers and galleries displaying diverse prints, the IFPDA transcends any specific style. However, to establish cohesion with as many prints and dealers as possible, the IFPDA has begun adopting a more simplistic visual identity.
Redesigning the home page of the website to include only black sans-serif typography on a solid white background helped the IFPDA distill its visual presence to accommodate all prints and dealers.
• The IFPDA mission statement
• A description of the IFPDA Foundation
• A link to member news and exhibitions
Working within an outdated Wix interface, in order to update the site as quickly as possible, was a learning curve. While originally we had hoped to create a new ifpda.com site from scratch, time constraints with the upcoming STUDIO VISIT sale prompted us to update the existing site with the new designs instead.