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Yale Center for Engineering Innovation and Design
Motion Graphics, Generative Design
Autumn 2025

Yale Center for Engineering Innovation and Design (CEID) commissioned a suite of motion graphics projected throughout the space and used in promotional material. Using the new CEID logo, I designed four generative motion graphics that constantly create new ways of visualizing the logo.





Crew Dog
Design Direction, Website, Animation
Autumn 2025

Crew Dog, the fastest-growing collegiate apparel brand in the US, commissioned a full visul identity redesign and corresponding web design. Confident that Crew Dog’s success stems from its iconic use of mascots, I focused the visual identity on spotlighting the apparel designs with few visual distractions.





Climate Week Projections
Motion Graphics
Autum 2024

For Climate Week 2024, I produced The Spirits are Laughing, a public art installation by Indigenous artist Jeffrey Gibson projected across New York City and the rest of the US. In the work, the artist’s original poetry comes to life through animated typography and moving backgrounds.






Asher Young Studio
Visual Identity, Website
Spring 2025

Asher Young Studio, the creative studio behind A$AP Rocky, Sotheby’s, and Blue Man Group, among others, commissioned a visual identity design and corresponding website. I designed the dark, black-and-white visual identity to work well with images and videos of the studio’s work, much of which is set in low light.




Times Display
Typeface
Autumn 2025

Times New Roman looks great at small sizes, but it looks dull, clunky, and unrefined at display sizes. I designed Times Display to maintain the distinctive features of Times New Roman, but with higher stroke contrast, sharper serifs, and more elegant curves.





Gravity Clock

Interactive Design
Autumn 2025

As part of ART 3769: Interactive Design and the Internet, I designed a sculptural clock made from falling numbers. The hour appears in red, the minute appears in blue, and the hour/minute appear in green if they are the same.






Garden of Words
Interactive Website
Autumn 2025

As my final project for ART 3769: Interactive Design and the Internet, I designed an interactive typographic flower generation tool. Users input messages that typographically form flower shapes, contributing to a growing bouquet or garden of flowers with encoded messages.



©Zach Reich, 2025. All rights reserved.This site is a WORK IN PROGRESS as of 12.15.25. My old site was dogshit and I’m realizing I’ve got lots to fix.