08.18.24 – 08.30.24
The updated Elm City Tickets visual identity uses sans-serif typography and three accent colors: orange, dark blue, and magenta. These colors appear both in backgrounds for the printed tickets, as well as in the Elm City Tickets logo. We designed ticket versions in every color to be used at the discretion of the ticket provider.
The front of the updated Elm City Tickets printed ticket features the Elm City Tickets logo, the brand “Elm City Tickets” spelled out, and relevant contact information. The logo is positioned in the top right corner, followed to the right by “Elm City Tickets” in sans-serif typography. At the bottom, in a smaller font, the phone number, website, and email for contacting the ticketing agency are listed. The design incorporates significant negative space, contributing to a feeling of openness. Moreover, the negative space allows room for future additions, making the ticket more modular.
The back of the Elm City Tickets printed ticket design features a greeting, a legal information section, the logos of sponsors, a brief description of the ticketing agency, and a legal information section to the left, all set in white, sans-serif typography. The greeting “SEE YOU SOON” appears in large, bold, sans-serif typography with a brief note of thanks beneath. The logos of sponsors appear beneath the greeting, followed by a short description of Elm City Tickets.
To economize on space while ensuring legibility, the legal information about the ticket purchase runs vertically to the left of the ticket, providing a clear distinction from the rest of the ticket and a cleaner, more space-optimized typographic layout.
Designing a cohesive ticket design to accompany all of Long Wharf Theatre’s and New Haven Symphony Orchestra’s productions, each of which is unique, was a challenge. Designing the tickets in a simplistic, versatile format allows for modularity and customization to fit the needs of each production.
Additionally, including so much information on the back of the ticket while maintaining a sense of balance and order proved difficult. Our solution was to rotate the legal text to run vertically rather than horizontally, creating two distinct sections while economizing on available space.
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