Elm City Tickets, a Connecticut-based ticketing agency, commissioned a redesign of their digital and printed tickets for the 2024–2025 season. These updated tickets will be used across multiple performing arts venues in Connecticut, including the Long Wharf Theatre and New Haven Symphony Orchestra, incorporating logistical and legal information, venue sponsors, and Elm City Tickets' updated brand language.
The new visual identity for Elm City Tickets utilizes sans-serif typography and a palette of three accent colors: orange, dark blue, and magenta. These colors are featured in the backgrounds of printed tickets and within the Elm City Tickets logo.
The front of the printed ticket displays the Elm City Tickets logo in the top right, followed by the brand name in sans-serif typography. Contact information (phone, website, email) is listed at the bottom in a smaller font. The design incorporates
The new visual identity for Elm City Tickets utilizes sans-serif typography and a palette of three accent colors: orange, dark blue, and magenta. These colors are featured in the backgrounds of printed tickets and within the Elm City Tickets logo.
The front of the printed ticket displays the Elm City Tickets logo in the top right, followed by the brand name in sans-serif typography. Contact information (phone, website, email) is listed at the bottom in a smaller font. The design incorporates
significant negative space for a sense of openness and future modularity.
The back of the printed ticket features a "SEE YOU SOON" greeting, a thank-you note, sponsor logos, a brief agency description, and a legal information section. To optimize space and legibility, the legal text runs vertically on the left side of the ticket.
Long Wharf Theatre also commissioned a digital ticket design for advance distribution. This digital ticket includes information about upcoming performances, sponsor names, and a blank section for specific performance details. It incorporates Long Wharf Theatre's visual identity, including a purple/white color scheme, arrow motifs, and stretched lettering, with both white and purple versions provided. The design challenge involved creating versatile and modular tickets to accommodate diverse productions while balancing extensive information within a clean layout.
The back of the printed ticket features a "SEE YOU SOON" greeting, a thank-you note, sponsor logos, a brief agency description, and a legal information section. To optimize space and legibility, the legal text runs vertically on the left side of the ticket.
Long Wharf Theatre also commissioned a digital ticket design for advance distribution. This digital ticket includes information about upcoming performances, sponsor names, and a blank section for specific performance details. It incorporates Long Wharf Theatre's visual identity, including a purple/white color scheme, arrow motifs, and stretched lettering, with both white and purple versions provided. The design challenge involved creating versatile and modular tickets to accommodate diverse productions while balancing extensive information within a clean layout.