The International Fine Print Dealers Association (IFPDA) commissioned a visual identity and brochure design for Studio Visit, a benefit sale offering artist-led studio tours in support of the IFPDA Foundation. Curated by Sharon Coplan, the sale featured tours with leading contemporary artists Jeffrey Gibson, Jeff Koons, Mickalene Thomas, Tschabalala Self, Marilyn Minter, Katherine Bradford, Joel Mesler, Leonardo Drew, Joel Shapiro, Vera Lutter, and Tavares Strachan. The opening event at Christie’s Auction House included a conversation and site-specific installation by Tschabalala Self.

To create a cohesive yet lively identity for the eleven artists, we developed a vibrant color palette of magenta, green, indigo, purple, orange, and cyan. All typography was set in Helvetica Neue Bold, chosen for clarity and a modern tone. Ads and posters use horizontal 

color bars separating artist names and text, with white, left-aligned lettering for contrast. Printed materials are full-bleed, and color bars extend across the entire page to create rhythm and visual continuity.

For digital materials, each artist’s product thumbnail featured their name in white against one of the palette colors. The sale’s flyer mirrored this system, introducing the event and participants through alternating colored bars containing distinct messages or artist names.

The title Studio Visit was chosen for its simplicity and intimacy—directly referencing the experience being sold. The bold yet minimal design system unified diverse artists under a clear visual voice and received press coverage from Artnet, Artnews, and Hypebeast.