The visual identity incorporates black typography, white background, and flat product photography. Without distinctive colors or embellishments, this design system becomes versatile and modular, allowing diverse college mascots, color combinations, and products to appear cohesively across the website and in promotional material.
Through this simplistic visual identity, Crew Dog’s iconic merchandise designs take center stage. By focusing on highlighting the design of the products themselves, the identity guides the viewer directly to purchasing the product.