Rudolph Hall, the main building that comprises Yale School of Architecture, incorporates iconic brutalist design. The full-concrete building features sharp 90-degree edges, intersecting prism-like shapes, and parallel lines of jagged concrete running from floor to ceiling on the exterior. The poster takes inspiration from the architecture of this building. The name “Yale” appears in the center of the poster, stylized in 3D typography that replicates the architectural style of Rudolph Hall, in which the symposium took place.
In addition to the center graphic, the poster displays logistical information: the name of the event, the date, and the names of the participating students.
We designed the “YALE” lettering in Illustrator and applied a halftone effect to give texture to the design. After some experimentation with Illustrator’s 3D effects, we settled on a design that resembled the architectural style of Rudolph Hall. The letter “E” in particular, with its sharp vertical ridges, resembled the features of the building.
Light grey typography set on top of a solid dark grey background references the lighter details on the building standing out on top of the darker, shadowy nooks and crannies throughout the architecture.
This poster uses Eesti, a typeface designed by type foundry Grilli Type. The typeface was selected by Michael Bierut and Pentagram as a standard typeface for Yale School of Architecture posters. Using the typeface throughout the poster helped the design feel cohesive with the rest of the posters that the School of Architecture has designed.
This poster was designed to be posted on the corkboards around Yale School of Architecture in the days before the event, as well as on the entrance of the building on the day of the symposium.
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