Asher Young Studio, a creative direction, design, and producing studio based in New York City, commissioned a visual identity design and website design and build.
This visual identity incorporates black backgrounds, white typography, and high-res photography. Much of the studio’s work involves dim-lit, theatrical environments, and so we decided a black background paired well with photography of their work.
We used Helvetica Neue Bold and Times New Roman Regular throughout the identity. By pairing bold, sans-serif typography with thinner, serif typography, we created visual contrast between headings and bodycopy. Altering the opacity of subheadings provided even more visual contrast that we utilized throughout the website.
Each entry in the landing page links to a full project page, which provides futher information and images. We split each page into two sections: the left side contains left-aligned text, while the right side contains a scrolling list of images.
Through this typographic hierarchy, the title and bodycopy take center stage, while the subtitles provide a subtle context to each project.