Zach Reich

I’m a graphic designer and student at Yale University.
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Crew Dog


Visual identity and website design for the fastest-growing college apparel brand in the US.

Visual Identity • Web Design

Product tags feature mascot designs and their corresponding sounds. Woof!



Crew Dog, the fastest-growing collegiate apparel brand in the US, commissioned a full visual identity redesign and corresponding web design. 

Confident that Crew Dog’s distinctive identity stems from its use of anthropomorphized illustrations of mascots, I focused the visual identity on spotlighting these iconic, hand-drawn characters — their designs, personalities, and sounds!
The redesigned, simplistic Crew Dog website spotlights characters and products.


Animations and promotional material spotlight the mascots, their noises, and their hand-drawn origins.




Animations spotlight the mascots and their sounds.
Instagram posts feature mascots, sounds, and messaging.


Wrapping paper features an all-over print of mascot sounds.


The identity accompanies new products and marketing content that the brand releases.

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